Predictable Paid Ad Acquisition Across Google & Meta

How this service works

Paid advertising for a high-ticket service business is a math problem, not a brand exercise. Every dollar in should produce a calculable dollar of booked revenue out. We run Google Search and Local Services Ads (LSA) to intercept buyers at the exact moment they search — 'emergency plumber near me,' 'Botox consultation [city]' — and Meta video ads to interrupt scrolling attention with creative that converts. The goal isn't reach or impressions; it's qualified calls on your calendar.

The difference between profitable PPC and a budget drain is discipline. We apply strict negative keyword filtering to eliminate wasted spend on tire-kickers, build retargeting infrastructure across YouTube, Meta, and Display so no warm lead escapes, and track cost-per-booked-appointment — not cost-per-click — so you know exactly what each closed deal cost to acquire. If a keyword or campaign isn't producing appointments, we cut it.

Most agencies report on impressions and click-through rate because those numbers look impressive. We report on booked calls, show rates, and return on ad spend because those are the numbers that move your bank account. Transparent real-time tracking means you can see, at any moment, exactly how much a qualified lead costs and whether the campaign is profitable.